Gwyneth Paltrow’s pop-up Goop store in Columbus Circle was looted of nearly $200,000 in luxury goods by a crew of thieves who pried open a display case and walked right out with their haul, cops said on Monday.
Goop MRKT was crawling with so many of the Oscar winner’s worshippers overpaying for items with her stamp of approval that the staff didn’t notice the robbers make off with the loot, which included a $106,000 Bulgari bracelet, sources said.
The robbers also swiped a $43,750 18-karat David Weiss bracelet and three men’s Rolex watches valued at $12,000, $7,470 and $3,995, police said.
A 21-year-old woman was the only one among the shopping throng to spot the heist Saturday afternoon.
She told cops that she saw the thieves casing the place before using an “unknown object” to jimmy a case open and take the items, sources said.
A representative for the store played down the six-figure theft as “an isolated incident involving a very limited number of items.”
“Thankfully, the NYPD responded quickly, our customers and staff are safe, and we remain open for business with proper security precautions in place,” the rep said.
Goop MRKT opened Nov. 24 on the ground floor of The Shops at Columbus Circle and will remain open only until Christmas Eve.
Paltrow had earlier opened Goop lifestyle pop-ups in Los Angeles, Chicago and Dallas. The 43-year-old actress, foodie and lifestyle maven appeared at the Columbus Circle shop just last week.
The name Goop comes from the weekly lifestyle and food newsletter she launched in 2008. It has been widely ridiculed for its inclusion of Paltrow’s clueless suggestions of impossibly expensive lifestyle items for her readers to buy.
The Columbus Circle store was created to resemble several rooms of an elegant home, including a kitchen, bathroom and a living room all featuring designer products appropriate for each room.
The company claims the shop allows customers to “be transported into the real-life representation of Goop’s digital world, as designed in collaboration with award-winning design firm Roman and Williams.”
The inventory includes fashion, beauty and decor merchandise by a bevy of big-name designers, including Nili Lotan and Stella McCartney and makeup artist Kjaer Weis.
Employees at the shop refused to discuss the heist Monday evening.