Online fashion brand mocked for dress that only a 'grapefruit' could wear
That's not what she ordered.
A woman in the U.K. had to laugh when she tried on a semi-sheer dress she purchased online from a fast-fashion retailer — only to learn that it featured a neck hole barely large enough for a grapefruit, let alone her head.
Last week, Phoebe Buchan caused a stir on social media when she posted a photo of the "white Dobby mesh frill sleeve mini dress" from retailer I Saw It First, after she realized there was no way the summery frock was going to fit over her head.
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“I received this dress 2 days ago with a ripped neck — not exactly surprised as the second dress I ordered looks like this,” Buchan, from England, lamented on Twitter on Aug. 9. “How on earth does anyone with a head wear this?”
In an excellent visual illustration of the issue, the 19-year-old woman shared photos of the too-small white dress stuck on her head and an image of a real-life grapefruit in the garment’s neck hole.
The shopper continued to bemoan her situation, explaining that her weekend was “ruined” because of the outfit's flaw.
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The Daily Mail has since reported that the $21 item has apparently been removed from the retailer's website as of Tuesday morning.
As for celebrity partnerships, I Saw It First bills itself as the "exclusive fashion partner" of hit U.K. reality show “Love Island.”
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Reps for the brand did not immediately comment on the alleged fast-fashion fail.