At the Emmys on Sunday night, as Tina Fey accepted her award, the veteran actress’ low-cut dress slipped open and cameras showcased the “30 Rock” star’s chest on live TV. It was clearly an accident. But what about those wardrobe slip ups that seem more, well, intentional?
This week, rapper Nicki Minaj posted a photo of herself in a jacket… with no shirt underneath. The pictured nearly showed Minaj’s entire breast, and yet she shared it on Instagram, with scores of her followers pointing out that the image revealed too much. She has yet to delete the photo.
So when are wardrobe slip ups staged? And why?
"Someone like Tina Fey [it’s] clearly an accident. She’s a well respected actress and comedienne,” Executive Editor at Maxim.com Nick Leftley told FOX411.
But Fey’s truly accidental slip up may be the less common type, David Caplan, of GossipDavid.com, speculated.
"A lot of celebrities, I think, actually plan their wardrobe malfunctions. To… get attention, and in doing so they’re also keeping their relevance out there. Everyone loves talking about a wardrobe malfunction,” he said. “If you have a wardrobe malfunction, it will be covered by all of the celebrity weekly magazines, you’ll be on countless websites and blogs and TV shows. It’s a way of getting out there even if you’re not an A-lister, even if you’re not even a B-list star or a C-list star.
Leftley added that malfunctions are often planned out when stars feel their spotlight is starting to fade.
“Someone who may be slipping off the celebrity radar a little bit, you know, maybe it will get them back in the papers for a couple of days.”
But Caplan cautioned that too many staged slip ups can hurt a star’s image, rather than help.
"I think for someone like a Courtney Stodden, eventually being so revealing will hurt her image because there’s fatigue. People are really going to get tired of her image, her reputation and that’s why a lot of celebrities essentially re-brand themselves… It’s cute after a while, but if you keep on with that behavior it’s just perceived as tacky, as desperate,” Caplan said. “Even if you have a big star let’s say Janet Jackson … if she had another wardrobe malfunction in a similar situation performing, people would really be rolling their eyes and they’d be like, ‘What is she doing? Didn’t she learn her lesson?’ So if you go to the other end of the celeb scale like a Courtney Stodden, you just have to keep it fresh and do something different. She should be more covered up next time. "
Leftley, however, predicted “accidental” wardrobe malfunctions aren’t going anywhere. In fact, he speculated that male stars will be the next ones jumping on the staged slip up bandwagon.
“I think the future of wardrobe malfunctions is actually male, male wardrobe malfunctions. I think it’s a thing. I think it should happen. We should call it a zip slip."