Master Listening to Your Customers: Your Weekly Tips

Check back each Monday morning for this regular tips recap designed to help you work smarter, not harder.

Want to innovate? These three business stars help you think less about what you want and more about what your customers need.

A common mistake among entrepreneurs is that they’re “so proud of their product," according to Kevin Roberts, the global CEO of advertising giant Saatchi & Saatchi. He says entrepreneurs need to instead put aside their ego and listen to what consumers are already telling them.

Tony Robbins agrees. The business and life strategist explains why being in love with your clients, not your product, is the top thing all entrepreneurs need for success.

And while chatting and networking are important, Stephen Key of inventRight reminds us to talk less and listen more. This strategy helps you connect with customers as well as business associates.

Watch this short video for more insights.

Related: Apple Ups Its Music Streaming Game: Your Weekly News Roundup