50 Shades of Goop.
Gwyneth Paltrow‘s lifestyle brand is officially getting into the world of BDSM.
The website wants to help its well-to-do readers live out all their dom-sub fantasies by providing some of the gear they’ll need to get things going: namely, a Fleet Ilya nude leather bra ($312), matching leather thong ($318) and black studded flogger ($240).
The bra and underwear set are handmade in England out of saddle leather. The whip, meanwhile, is “perfect for play” and features a studded handle and 16 leather tails.
Of course, Paltrow is no stranger to pushing boundaries when it comes to the boudoir: In the past, she’s suggested her readers buy a $15,000 24k gold vibrator, jade eggs meant to be inserted vaginally and an at-home coffee enema.