Kendall Jenner is taking some notes from fellow model Cindy Crawford.
The 21-year-old reality and runway star appeared in Pepsi’s new “Jump In” commercial, which was released globally on Tuesday. She also stirred headlines for showing off a new blonde look.
In the commercial, Jenner is noted for spotting what appears to be a protest where activists hold banners featuring the peace sign. She takes off her blonde wig and smears away her lipstick before joining in. But rather than protesting, she takes a Pepsi can and hands it over to a police officer as a peace offering while the crowd cheers. The cop smiles in response.
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“I am thrilled to join the legendary roster of icons who have represented their generations and worked with Pepsi,” said Jenner in a statement to E! News. “To me, Pepsi is more than just a beverage — it registers as a pop culture icon and a lifestyle that shares a voice with the generation of today. The spirit of Pepsi — living in the ‘now’ moment — is one that I believe in. I make a conscious effort in my everyday life and travels to enjoy every experience of today.”
According to a press release, Pepsi will continue to promote the “Live for Now” motto throughout the year. They explained that Jenner’s commercial, which they described as a short film, “captures the spirit and actions of those people that jump in to every moment.”
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Earlier this year, Crawford celebrated the 25th anniversary of her own Pepsi commercial, which aired during Super Bowl XXVI in 1992.
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