The hooded suspect entered a barbershop on Maujer Street in the Williamsburg neighborhood of Brooklyn at around 4:30 p.m. when he was caught on surveillance camera approaching a man in his 30s, holding a gun to the back of his head and demanding money.
Several people are seen inside the establishment during the robbery.
According to WCBS, the thief made off with $350 in cash, several credit cards, and a cellphone. The victim told police he believed he was targeted after the suspect saw him park his BMW nearby.
The NYPD is asking anyone with information to contact Crime Stoppers at 1-800-577-TIPS.