How to Create Stand-Out Content That Will Produce Customers

According to bestselling author Ben Angel, one of the biggest challenges in the new social media economy is how to create important content that stands out from pack -- but, more importantly, content that will convert prospects into customers.

In this video, Angel outlines ways you can use social-media management tools like Hootsuite and Meet Edgar to schedule posts to publish at certain times of days -- especially important for international customers -- and more.

Related: Why Do You Hate Selling? Because You're Being Selfish.