Ad campaign's girl power message attracts attention for Kentucky private school

An ad campaign by a private Catholic high school for girls in Kentucky says its students don't need to find Prince Charming to live happily ever after.

Mercy Academy's principal, Amy Elstone, says the campaign uses pointed phrases like "You're Not a Princess" and "Life's Not a Fairy Tale" to highlight the school's emphasis on critical thinking. The posters went up at a few bus stops and billboards around the city. But the message has drawn wider attention with the suggestion that girls don't need a Prince Charming to be happy.

The ads have been highlighted on national media outlets and generated buzz on the Internet.

Mercy student Olivia Fung says she had the same princess dreams many girls had when she was younger. But now she's planning her own career in advertising.