LOS ANGELES – Hollywood is getting a new interactive billboard that essentially “gets naked” throughout the day, and not everyone is happy about it.
Promoting VH1’s “Dating Naked: Playing for Keeps,” the billboard will feature tabs that form the image of the season’s two regulars, Chris and Kerri, and pedestrians will be encouraged to “peel away” layers of the street-level billboard to reveal the naked stars.
Chris Aldrich, a public accountant living in San Diego, said he took a leap of faith to be on the show.
“It was an eye opening experience, I’m just a regular guy, I don’t do this naked thing ever,” Aldrich told FOX411. “I went into it with an open heart and open mind. The people were incredible, the location was beautiful. More than I even thought I ended up learning a whole bunch about myself, about people and about relationships.”
The show focuses on Chris and Keri looking to find love as they remain naked for the entire 10-episode season, with new singles arriving each week as they search for their soul mate.
Aldrich said the experience was “extremely nerve-wracking” but got easier when he realized others were in the same boat as he was.
"As it progressed I became less concerned with my own nerves I was more focused on making sure everyone around me, and the girls, that they were comfortable and having a good time," he said.
Aldrich is also excited for the billboard and to see the reaction from the fans.
“I’m going to go out there with a big smile and open mind and excited to engage with fans,” he said. “I’m there for them.”
But not everyone is pleased with the billboard. The Parents Television Council (PTC) released a statement condemning VH1 for programming explicit shows aimed at children.
“We call on VH1 immediately to cease its plans to unveil this billboard. If it won’t, then its corporate parent, Viacom, must,” PTC President Tim Winter said. “In addition to its promotion of the program, VH1 rates ‘Dating Naked’ as TV-14, suggesting to parents that the content is appropriate for children. And VH1 airs repeat broadcasts of the show at all times of the day, even at times when children are likely to be watching.”
Melissa Henson, director of grassroots education and advocacy for PTC, notes the nudity is something that becomes impossible to avoid and protect your children from.
“This is exhibit number one when people say if you don’t like what’s on TV just change the channel, because of course it is not confined to what is on TV, it creeps into the broader culture and becomes impossible to avoid,” she explained.
“Dating Naked: Playing for Keeps” premieres July 22nd on VH1.