Can Blake Lively out-Paltrow Gwyneth with new lifestyle site?

This Gossip Girl is giving Goop a run for its money.

Blake Lively's new lifestyle website has officially launched, making her the competition to Goop goddess Gwyneth Paltrow.

Lively's first "Letter From the Editor" is quite humble. She writes: "Sitting down to write this editor’s letter has been the hardest thing I've done yet on my Preserve journey. I'm more intimidated than I should probably admit. I'm no editor, no artisan, no expert. And certainly no arbiter of what you should buy, wear, or eat."

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So, what's this new project of the actress' all about?

"So here at Preserve there are people, stories, essays, videos and goods which hopefully inspire your home, your style and your tongue," Lively, 26, explains. "There's expensive stuff. Inexpensive stuff. And everything in between. But their value, is up to you. We may romanticize it, calling it treasure. What we're really saying is, we see worth on every level."

The actress is insistent on not taking all the credit for the website.

"Preserve isn't me. It's a handful of the most dedicated, soulful, wise, patient people I've ever had the honor of working alongside. People who've filled the pages of this site with a force of passion, talent and integrity. I'm grateful for our countless late nights building a home out of pixels, light and imagination."

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