One popular greeting card maker stands to profit from the nation's high unemployment rate.
Hallmark is now offering condolence cards made especially for people who just lost their job.
Hallmark creative director Derek McCracken told National Public Radio the cards had actually been requested by customers who say they had a hard time connecting with recently unemployed loved ones.
"They sent us letters. They phoned it in. They asked their retailers, you know, in their neighborhood, where do I find a card that says this?" McCracken told NPR in an interview. "And again, loss of job, like any loss, is a grieving process. And so we have to acknowledge as soon as possible what had happened and then try to support them."
"People in times of need will always need to connect, and when the consumers have asked us for a way to connect in those difficult situations, we try to respond in an authentic way and we think that's what the greeting card does, is offer a bridge," McCracken said.
One slogan on a greeting card reads, "Don't think of it as losing your job, think of it as time between stupid bosses."
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