Do You Know Your Client's ROI?

Do you know your client’s ROI?

In this edition of AskJZ, Jordan Zimmerman, founder and chairman of Zimmerman Advertising, addresses why it is important to set a “return on investment” for your clients or your own business.

Zimmerman speaks about his client h.h. gregg, the electronics and appliances retailer, and how it equates “unaided awareness to revenue.”

As always, if you have any questions or comments, reach out on Twitter: @JZspeaks and @tracybyrnes.

More From


Simple Is the Only Solution for Retailers

Why the 'Everyone Gets a Trophy' Philosophy Needs to Die

What's More Important: Retaining Customers or Acquiring Customers?