The 5 drugstore beauty products that have withstood the test of time

The beauty industry is constantly evolving with new trends, technologies and cutting-edge formulas emerging on a near-daily basis.

While we can thank innovation for the birth of high-tech beauty (think: shade-matching foundation and long-lasting lipstick), sometimes things are best left alone.


In the beauty world, these are the classics: The old-school cosmetics that have remained best-sellers over the years, sans upgrades. Few products remain in favor long enough to become true classics — those that do deserve to be recognized.

From cleansers to vintage cosmetics, these beloved beauty buys have withstood the test of time:

Smith’s Rosebud Salve, $6.50 

Launched by the Rosebud Perfume Co. in 1892, this all-purpose salve can be applied on any skin that needs a little extra moisture, but it’s most commonly used is as an ultra-rich lip balm. Lightly tinted and smelling faintly of roses, this stunning salve remains a favorite amongst beauty buffs and makeup artists, even today.


Pond’s Cold Cream, $8

First released in 1907, this rich cream formula removes makeup, cleanses and moisturizes the skin without causing breakouts or irritation (all for under $10). Though the brand has since released a handful of different versions of its classic moisturizer, the original formula remains the best.

Maybelline Great Lash Mascara, $6

A mainstay in the beauty aisle, Maybelline’s iconic Great Lash Mascara has remained a best-seller for nearly 50 years. The non-clumpy, ultra-black formula makes any lashes look old Hollywood glamorous.

Noxzema Original Deep Cleansing Cream, $4

Noxzema’s classic cream cleanser, known for its signature eucalyptus tingle, removes dirt, makeup and excess oil without over-drying the skin. It isn’t high tech (in fact, the formula hasn’t changed in over 100 years), but it works.


Yardley London English Lavender Moisturizing Soap Bar, $1 

First created in 1770, this soothing lavender-scented bar soap is infused with essential oils for what might be the most relaxing shower ever. That’s almost 250 years as a best-selling household staple.

Honorable Mention: Revlon ‘Cherries In The Snow’ Nail Enamel, $4

Though Revlon’s formulas have changed over the years, this iconic color — which made its debut as the first-ever opaque nail polish way back in 1932 — has remained the same for a whopping 85 years. The classic pink-red shade (rumored to be poet Sylvia Plath’s favorite lip color) has been hailed as influential in everything from the rise of the modern manicure to the birth of the classic red lip. When it comes to beauty icons, "Cherries in the Snow" might just be the holy grail.