'Snowmanning' is winter's heartbreaking new dating trend

Forget ghosting, there is a festive new dating trend you need to look out for – and it has reportedly happened to over half of us.

“Snowmanning” is the icy cold way of rejection where a new flirtation disappears once the Christmas period is over. The trend sees many singles taking inspiration from the 1982 animated film “The Snowman.”

Here – after sharing a day of fleeting fun and flying to the North Pole with his new friend – the Snowman thaws to nothing but a distant, enchanting memory.

According to eHarmony, 53 per cent of those who take part in a festive flirtation will become victims of snowmmaning this season.

According to eHarmony, 53 per cent of those who take part in a festive flirtation will become victims of snowmmaning this season. (iStock)

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According to eHarmony, 53 per cent of those who take part in a festive flirtation will become victims of snowmmaning this season. And men are slightly more likely than women (10 per cent vs per cent) to admit to having a short-lived romance.

Rachael Lloyd, relationship expert at eHarmony says: “Christmas is a time for celebration and presents a great opportunity to socialise and find someone special.”

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"However, once the drinks stop flowing and decorations come down, sometimes that initial burst of chemistry wears off. Our research shows that lots of people then retreat from their new relationships, a trend we are coining ‘snowmanning,’” Lloyd explained.

"For those seeking meaningful connections, I’d suggest considering how compatible you are before launching into a Christmas cracker of a fling. That way you’ll avoid hopefully getting burnt,” she added.

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This story originally appeared in The Sun. Read more content from The Sun here.