Mrs. Dash seasoning brand drops 'Mrs.' from its name

Apparently, Mrs. Dash is now a single woman.

Following a 37-year union since the salt-free seasoning products hit store shelves in 1983, the brand is back on the market and no longer a missus, parent company B&G Foods Inc. announced last week.

This spring, the salt-free brand will reintroduce itself by the shorter name “Dash.”

Following a 37-year union since the salt-free seasoning products hit store shelves in 1983, the brand is back on the market and no longer a missus.

Following a 37-year union since the salt-free seasoning products hit store shelves in 1983, the brand is back on the market and no longer a missus. (Dash/B&G Foods Inc.)

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In a statement, Dash's parent company said that the updated moniker “captures the salt-free seasoning line's ability to quickly and easily add salt-free flavor to any dish,” with no mention of any former implications of its assumed gender roles.

"The Dash line of salt-free seasonings will continue to allow consumers to elevate their cooking quickly and simply — in a dash," Julie Gould, marketing director of B&G Foods, said in a statement on Thursday. "For 30-plus years, the Mrs. Dash brand has been a trusted salt-free seasoning staple in American homes and we're thrilled to roll out the new Dash branding and products as well as a partnership with Joy Bauer, one of the most trusted and sought-after health experts in the country."

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Looking ahead, health and nutrition expert Bauer will star in national advertising campaigns for Dash, and publish low-sodium recipes that the brand will share online.

A new product will also join the Dash lineup of salt-free spices, seasoning mixes and marinades this spring: Dash plans to release a new blend called “Everything But the Salt,” offering the delicious flavor of everything bagels, the company said.

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Intriguingly, however, the brand isn’t quite calling its marriage quits online, as the official website will remain MrsDash.com. AdAge speculates that this is because Proctor & Gamble appears to own the URL for Dash.com, which is also the name of one of its detergents.