Mega Millions $1.28B jackpot lures players to the 'luckiest' 7-Eleven

A 7-Eleven location in Chino Hills, California has bragging rights from 2016, when it sold the winning ticket in 2016

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One 7-Eleven convenience store in California is the self-proclaimed "LUCKIEST 7-ELEVEN IN THE WORLD," after it sold a winning ticket for the largest jackpot in U.S. lottery history six years ago. 

Nobody won the $810 million jackpot on Tuesday night, meaning the total has soared to a whopping $1.28 billion. Mega Millions announced the drawing will be at 11 p.m. ET on Friday. 

Because the Mega Millions prize once again exceeds $1 billion, hopeful winners are flocking to the 7-Eleven outside of Chino Hills, California. 

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Store owner Balbir Atwal recalled how the billion dollar win in 2016 changed the store he's owned for almost three decades. 

"Anytime the jackpot goes high, a lot of my neighbors come" Atwal told CBS News. "Even people from other cities come here — people come even from Las Vegas to play here."

"A lot of people travel to Disneyland, and they [also] come here just to see this place," he added, referring the resort which is just 20 miles away from his store.

A customer at the 7-Eleven on Chino Hills Parkway in Chino Hills receives there lottery tickets.

A customer at the 7-Eleven on Chino Hills Parkway in Chino Hills receives there lottery tickets. (Lester/MediaNews Group/Inland Valley Daily Bulletin via Getty Images)

Customers who have come specifically to buy lottery tickets usually end up buying other goods, too, boosting his profits.

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The 7-Eleven digital sign keeping track of the jackpot has run out of numbers in Atwal's store. It remains stuck on $999 million. 

The Mega Millions prize is one of the largest in the lottery's 20-year history. The largest winning ticket was in South Carolina in 2018, according to the lottery's records.