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Mercedes-Benz is hoping its sexy new CLA coupe will attract young buyers, but to be on the safe side it’s recruited sexy Kate Upton to attract their attention.
The rarely-overdressed, all-American model is set to star in a much-anticipated ad for the car during the Super Bowl, and the automaker has released a teaser to get the ball rolling.
In it, Upton is charged with washing the four-door coupe while wearing little more than a pair of Daisy Dukes and a barely-there tank top. In slow-motion, of course.
Being the savvy siren that she is, the blonde bombshell comes up with a clever way to complete the task.
It’s certainly a far cry from the sober, John Hamm-voiced commercials Mercedes-Benz has been using recently. One can only imagine what they plan to score with at the big game.