Chrysler Creates First Mopar Edition Car

Chrysler Group launches its first-ever Mopar special-edition vehicle next month with its Mopar ’10 Dodge Challenger.

The Mopar edition, named for Chrysler’s well-known service and parts brand, will include special tweaks to the Challenger’s performance and appearance, with all 500 cars painted Brilliant Black with the customer’s choice of Mopar Blue, Red or Silver accent colors.

“Mopar ’10 has a wicked, sinister appearance that will turn heads,” said Ralph Gilles, president and CEO of the Dodge division. “The Mopar brand resonates with hard-core enthusiasts, and this car will, too.”

Dodge and Mopar collaborated to create the Mopar ’10, powered by a 5.7-liter Hemi V8 with a functional hood vent and cold-air intake, and a unique engine cover. The chassis is stiffened with strut-tower braces front and rear.

Exterior features include 20-inch forged heritage gloss-black wheels, black-chromed grille surround, and a functional, vented T/A-style hood with vintage hood pins. Mopar logos and graphics are prominent on the front fascia, hood, hood-pin caps, body-side stripes, windows and on the chromed fuel door. A special Mopar ’10 car cover also comes with the Challenger.

For the interior, the Mopar ’10 Challenger includes Katzkin leather seating, custom leather-wrapped steering wheel with baseball-style stitching, Mopar shift handles (T-handle for automatics, pistol grip for manuals), a serialized dash plaque with Mopar ’10 logo and Mopar branding throughout.

Each Mopar ’10 buyer will receive a special owner kit that includes a certificate with the vehicle identification number, date of build completion and build number. The kit also includes a limited-edition sketch of the vehicle signed by Chrysler Group design chief Mark Trostle, a book that highlights the special vehicle build, and Mopar ’10 merchandise.

The special-edition Challenger is priced at $38,000 for the automatic-transmission version and $39,000 for one with stickshift, including shipping. The cars are expected at dealerships in August.

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