It’s the pickup version of David vs. Goliath.
Motor Trend has named the Chevrolet Colorado Truck of The Year for 2015, choosing the small pickup over the aluminum Ford F-150 and six other contenders by a unanimous vote.
The magazine praised the refinement, capability, fuel economy and overall value of the $20,995 Colorado, calling it the “perfect-size truck.”
The all-new version of the perennial top-selling F-150 finished third in the voting behind the Ford Transit full-size van, which the editors found surprisingly fun to drive despite its enormous cargo carrying capability. The F-150 lost points due to its disappointing real world fuel economy and ride quality, but scored high marks for its power and innovative features.
Chevy took a chance by reentering the small pickup segment this year, which has been abandoned by Ford and Chrysler in the U.S. in favor of more fuel efficient full-size trucks and vans. The oft-cited Motor Trend accolade is the second big marketing coup for Chevy in recent weeks, after a company representative’s bumbled presentation of a Colorado to World Series MVP Madison Baumgarner became an internet sensation and launched the #TechnologyAndStuff hashtag that was quickly embraced by Chevrolet.