Apple drops 'Jeep' from emoji search, and Jeep loves it

In its latest iOS update Apple removes 'Jeep' from it's emoji search. The Jeep brand is happy with the change, but some other car makers like Ford want a generic emoji association.

There is no emoji for a “Jeep,” at least not anymore.

(FoxNews.com)

In its latest iOS update, Apple has removed “Jeep” from the list of words that generate an emoji that looks like a small, blue utility vehicle.

(FoxNews.com)

FCA Chief Marketing Officer Olivier Francois said Jeep was opposed to the image being connected to the brand, according to Ad Age, and has now launched a humorous #thisisnotaJeep ad campaign on social media celebrating the change.

Jeep is known for relentlessly protecting its trademark, because the name is often used as a generic term for an off-road vehicle.

(Jeep)

No other automaker’s names launch the emoji, but it does show up as a selection when you type car, SUV or automobile into a message.

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But while Jeep is looking to distance itself from generic emoji associations, earlier this year Ford submitted a pickup emoji that it designed to the Unicode Consortium, which doesn’t already recognize one.

(Ford)

Although it’s mostly generic, the image includes the distinctive dropped door window shape of the Ford F-150. However, if accepted, the final version will likely be stripped of any brand-identifiable styling elements.

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