2020 Jeep Gladiator Launch Edition on sale for just 1 day

The 2020 Jeep Gladiator starts at $35,040, but if you want people to know for sure that you bought one of the first ones, you’ll need to spend a bit more than that.


Jeep is offering a Launch Edition version of the Wrangler-based pickup that will be available for ordering only on April 4, which the brand deemed Jeep 4x4 day a few years ago.


The model is a fully loaded Gladiator Rubicon equipped with Launch Edition badging, gloss black wheels with 33-inch Falken all-terrain tires and special interior trim. It’s available in five colors and comes standard with a removable hard top, fender flares, 285 hp V6 and 6-speed manual transmission for $60,815. An 8-speed automatic is the only mechanical option.


No more than 4,190 will be built, the number a tip of the hat to the 419 area code for Toledo, Ohio, where the truck is made.

Gladiator deliveries are expected to begin in May.