Ram is aiming for the broad side of the barn with its new western-themed pickup.
The luxurious Laramie Longhorn version of the all-new 2019 Ram 1500 features real ‘barn wood’ on the dashboard, doors and center console. There’s even a branded logo in the wood on the glove compartment cover.
2019 Ram 1500 Laramie Longhorn â Wood and Wrapped Details (Ram)
Along with the quarter-sawn oak, the interior is also trimmed with steel, chrome and nickel accents, and also features a dash top upholstered in full-grain leather and saddle bag-style map pockets.
2019 Ram 1500 Laramie Longhorn â Seat Map Pocket Detail (Ram)
A chrome grill, sidesteps and bumpers are standard, but there’s an RV Match Brown two-tone color option that paints the bumpers and is designed to coordinate with the paint job found on many of the most popular travel trailers.
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Contrasting its cowboy style, the Laramie Longhorn will be available with all of the high-tech equipment offered on the new 1500, including its 12-inch split-screen touchscreen display.
Pricing for the new 1500 hasn’t been announced, but the outgoing Laramie Longhorn starts just under $50,000. The new trucks are scheduled to go on sale this spring.