2015 Chevrolet Colorado midsize pickup debuts at 2013 Los Angeles Auto Show

Chevrolet has staked its claim to the small pickup truck market at the 2013 Los Angeles Auto Show.

The 2015 Colorado is aimed to take on the best-selling Toyota Tacoma in its stronghold of Southern California and beyond.

The midsize truck is an Americanized version of a model that’s been sold globally since 2012, with a bold new face and a redesigned cabin that looks like a scaled down version of the one in the full-size Chevy Silverado.

The Colorado will be available with either an extended cab body style and six-foot bed, or a crew cab with a five or six foot bed. A tiered bed design allows for the use of racks or platforms to create multi-level loading and concealment of cargo.

Two and four-wheel-drive models will be offered across three trim levels, including an off-road style Z71. At launch, 193 hp 2.5-liter four-cylinder and 302 hp 3.6-liter six-cylinder engines will be available, both with six-speed automatic transmissions, but a class-exclusive diesel option will be added in the Colorado’s second model year. Fuel economy has not been announced, but a properly equipped Colorado is expected to have a maximum tow rating of 6,700 pounds.

With the Colorado, GM is entering a segment recently abandoned by both Ford and Chrysler, which are trying to fill it with fuel efficient versions of their full-size pickups and small vans.

The Colorado will be joined next year by the not yet revealed GMC Canyon, which shares its platform, but will have a unique design and features.