The illuminated display, done by the North Texas Tollway Authority, read: “TIRE FLAT AS A PATRIOTS FOOTBALL DIAL #999,” according to Fox 4.
The comment seemingly referred to a past scandal in which the team was accused of using deflated footballs during the 2015 AFC title game. As a result, Tom Brady was suspended for four games and the team was fined $1 million and lost two draft picks.
The Patriots, who are going head-to-head against the Los Angeles Rams at Atlanta's Mercedes-Benz Stadium on Sunday, are reportedly not the only ones that’ll get the sign treatment.
The Rams are similarly expected to be mentioned on a billboard this week, according to Fox 4.
The Associated Press contributed to this report.