The Chicago Bulls have named franchise legend Scottie Pippen senior advisor to team president and COO Michael Reinsdorf on Wednesday.

Pippen, who spent 12 of his 17 NBA seasons with Chicago and was a member of six Bulls teams that won world championships, will serve in mostly an ambassador's role with the organization in addition to mentoring current players.

"Scottie's talents and unique experience allow him to add value to so many aspects of our organization, and we wanted his title to better reflect his role with the Bulls," said Reinsdorf. "He has a great rapport with players and understands what they think about as they move through their playing careers. His generous personality and sense of humor helps him connect with our partners, fans, and front office, and that's evident through his work with our Corporate Sales and Branding departments, as well as Chicago Bulls Charities. We're so fortunate to have Scottie and his wife, Larsa, as part of the Bulls family."

Pippen played his first 11 seasons with the Bulls from 1987-98 and helped Chicago to three consecutive NBA titles between 1991-93 and three more from 1996-98. The seven-time All-Star rejoined the club for one more season in 2003-04.

The now 47-year-old was also a member of the 1992 and 1996 gold medal-winning United States Basketball Teams, was named one of the NBA's 50 greatest players, and was inducted into the Naismith Memorial Basketball Hall of Fame in 2010.

For his career, Pippen averaged 16.1 points, 6.4 rebounds and 5.2 assists in 1,178 contests. In 208 lifetime playoff games, he averaged 17.5 points, 7.6 assists and 5.4 rebounds.