Why snorting cocoa is the new afternoon pick-me-up

In a recent Wednesday afternoon, the post-lunch doldrums are just beginning to set in. I don’t have time to grab a coffee, so I spoon a little powder out on a clean surface, put my nose down, and take a sniff.

“Whooo!” I say, jerking my head up with a cough.

“Are you OK over there?” shouts a colleague from over a cubicle wall.

“I’m fine,” I say, my cover blown. But it’s not as though I’m doing anything illegal. I’m snorting cocoa powder, not cocaine.

In 2007, Belgian chocolatier Dominique Persoone created the Chocolate Shooter, a cocoa-sniffing device that promises “a blast of chocolate pleasure.” It was originally created for a birthday party for Ron Wood and Charlie Watts of the Rolling Stones, but sales of the gadget have since cracked 25,000 — with chocoholics around the globe high on the device.

The machine retails for 45 euros (about $48 at the current dollar-friendly exchange rate) plus shipping on the company’s Web site (chocolateshooter.com) and is available for international delivery.

But like actual illicit things, it’s not exactly easy to get your hands on one. The site doesn’t take credit cards; an international bank transfer is required.

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