New drinkable chips?
A Japan based snack company develops chips that are splintered into smaller pieces so the consumer can essentially drink the product.
Gives new meaning to “drinking your problems.”
A snack maker in Japan has come up with a solution to an issue that has plagued humanity since the dawn of the iPhone: how do you snack and scroll?
According to Tokyo-based Koike-ya, you do it by drinking your chips.
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The company developed One Hand Chips — a handheld snack that comes in a variety of flavors and is splintered into smaller pieces so the consumer can essentially “drink” the product.
The One Hand Chips package comes with a small opening at the top, like a bottle opening, to make it easier to chug the chips.
Though the company told The Wall Street Journal the intention was not necessarily to save millennials from greasy phones. It actually originated from wanting to “make it easier” for customers to eat the potato chip crumbs at the bottom of the bag.
“What we said is, ‘Why don’t we make it easier for them to do that?’” said Kohei Shimosaka.
The product took a while to perfect.
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“We would argue over a millimeter in setting the size of the opening,” Shimosaka said.
Once the product was launched, it immediately took off with the swiping generation.
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However, not all are on board with the idea of making it easier to eat on the phone.
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Koike-ya is not the first to offer options for a grease-free phone.
In May 2017, McDonald’s launched the Frork, to save hands from touching their phones after eating oily fries. A year later, the fast-food chain introduced the Frylus – a tool in the shape of a fry that allowed you to use your phone without touching the screen to celebrate National Selfie Day.
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