Virgin Voyages' inaugural season is officially on sale to everyone.
The company's first ship, the adults-only Scarlet Lady is scheduled to set sail from Miami to the Caribbean beginning in April 2020. The four- and five-night itineraries will include stops in Havana, Cuba; Costa Maya, Mexico and Puerto Plata, Dominican Republic.
Bookings for pre-sale deposit holders opened on February 5.
Onboard highlights will include 20-plus eateries, free group fitness classes, complimentary WiFi and free basic beverages such as soda, teas, coffee and water. There will also be no gratuities or service charges.
What's more, each cabin will feature a custom-designed Seabed that's able to transform into a seating area while the lighting will automatically adjust to enhance the time of day.
Scarlet Lady will offer 1,330 cabins and 78 RockStar suites in all, with a majority boasting ocean views and terraces.
"I’ve dreamed of starting my own cruise line since I was in my 20s and now the launch is finally getting close," said Richard Branson, founder of Virgin Voyages, in a statement. "We have taken the time to think about every detail and craft an experience that brings the Virgin brand to life and disrupts the travel industry."
"At Virgin Voyages we are going beyond just great design to defy and redefine luxury to be rebellious luxe," added Virgin Voyages president and CEO Tom McAlpin. "This new luxury is about knowing you are taken care of, that you’re never being nickel and dimed, and what you want, even some of the things you didn’t know you wanted, are already taken care of for you."
Earlier this month, Virgin Voyages launched a dedicated travel agent website called "First Mates" that offers agents and advisors access to interactive marketing and learning materials to help them book clients.