Facebook CEO Mark Zuckerberg met with South Korean President Geun-hye in Seoul to discuss ways to stimulate entrepreneurship and venture firms in Asia's fourth-largest economy.

Zuckerberg ditched his trademark hoodie and swapped it for a suit as he assured the South Korean leader that Facebook would continue to invest in the country, and he invited South Korean firms to work with Facebook to help reach more global users.

Zuckerberg's visit is the latest in series of high profile meetings between Park and U.S. technology leaders. In April, Park met Microsoft Founder Bill Gates and Google CEO Larry Page.

Park sees encouraging startups and entrepreneurship as a way to raise South Korea's employment rate to 70 percent before the end of her five-year term.

The Associated Press contributed to this report.

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