Fan-favorite dessert company Milk Bar has teamed up with the beloved General Mills cereal to create Cinnamilk, a “limited-edition do-it-yourself beverage mix” that allows consumers to create their own post-cereal milk concoction by pouring in what appears to be ground-up Cinnamon Toast Crunch into a glass of milk and stirring.
Each bottle retails for $7 and has eight servings. For comparison, a 19.3 oz. box of Cinnamon Toast Crunch retails online for about half that and has around 18 servings.
The "new indulgent" Cinnamilk is only one of three new dessert creations dreamed up by the pair. Milk Bar is also launching a Cinnamon Toast Crunch Milk Bar Pie, featuring a Cinnamon Toast Crunch graham crust, and a cinnamon Toast Crunch Marshmallow Cookie.
“Our fans have been obsessed with Cinnamilk for a long time,” said Mindy Murray, senior marketing communications manager for Cinnamon Toast Crunch in a press release. “By partnering with Milk Bar, we’re elevating Cinnamilk beyond the cereal bowl, delivering three new indulgent treats. Each of the dessert items puts a unique spin on the iconic cinna-sugar flavor combination, offering fresh ways to savor our cereal this holiday season.”
However, those who want to “savor” the new flavors will have to either visit one of Milk Bar’s select locations – which includes several locations in New York, as well as Washington, D.C. and Los Angeles – or order from the Milk Bar store website starting Dec. 5, as the limited-time confections won’t be making it to grocery stores.