Students for Life of America (SFLA), a national anti-abortion student group, sponsored a massive pro-life video billboard in the heart of New York City to coincide with their national gala "Called to Bring Light to the Darkness" featuring Fox News Radio's Todd Starnes and Bishop Edward Scharfenberger of Albany, both of whom called out Gov. Andrew Cuomo for lighting up the city pink in celebration of the law allowing abortion up to the point of birth.
Kristan Hawkins, the president of SFLA, told Fox News their message resonates with millennials.
"We launched a conversation with New Yorkers and voters nationwide, letting them know that the pro-life generation votes and rejects the substandard care at Planned Parenthood as well as abortion up to the moments before birth and even after," Hawkins said.
"And in response, people responded passionately and positively to our message of supporting mothers and their pre-born infants."
The SFLA donor-sponsored 15-second advertisement ran for three days and featured three different billboard images on a 50-foot tall screen in midtown Manhattan aimed at New York's abortion law, Planned Parenthood, and support for pro-life legislation.
"I reject abortion extremism," a blue SFLA sign read. "Only 7 percent of millennials support the abortion extremism made legal in New York state."
"I don't trust Planned Parenthood," another one of the signs reads. "Today, Planned Parenthood will end the lives of 910 human beings."
The last said: "The pro-life generation has arrived to vote out abortion."
Hawkins recently went viral for a back-and-forth she had a with a college student at Boston College when the pro-choice student argued that a child who survives an abortion is "not a child" because the abortionist determined it.