Out with the haulers, in with the tent.
NASCAR's new approach to selling team merchandise is making its debut this weekend at Pocono Raceway. The NASCAR Fanatics Tent is replacing the individual merchandise haulers that fans have come to know and love.
To learn all about the new shopping experience, check out FOXSports.com NASCAR reporter Jared Turner's earlier story, which goes into great detail about how it all works.
Here's a sneak peek, thanks to SportsBusiness Journal's Adam Stern.