Some numbers illustrating the demand for accommodation during the 2012 London Olympics, which run from July 27 to Aug. 12.

— Typical number of tourists visiting London in August: 1.5 million

— Estimated additional 2012 Olympic visitors from abroad: 294,000

— Estimated additional Olympic visitors from elsewhere in the UK: 587,000

— Total London hotel rooms: About 110,000

— Hotel rooms allocated to Olympic staff, affiliates and media: About 40,000

— Average hotel room rate in central London for Olympic period: 213 pounds ($341)


Source: London and Partners, British Hospitality Association, Hotels.com