As the Kansas City Chiefs and Cincinnati Bengals prepare for Sunday’s game that sends the winner to the Super Bowl, there’s been a decent amount of chatter coming from both sides. 

During Cincinnati’s win over the Buffalo Bills in the AFC divisional round, Bengals defensive back Mike Hilton referred to the Chiefs' home, Arrowhead Stadium, as "Burrowhead," a reference to Bengal quarterback Joe Burrow's success there.  

JuJu Smith-Schuster plays against the Raiders

JuJu Smith-Schuster (9) of the Kansas City Chiefs reacts after a play against the Las Vegas Raiders during the first half at Allegiant Stadium Jan. 7, 2023, in Las Vegas.  (Jeff Bottari/Getty Images)

"We’ll see y’all in Burrowhead," Hilton said on the sidelines. 

On Thursday, Kansas City linebacker Willie Gay was asked what impresses him about the Bengals’ offense. 

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"Nothing," Gay replied with a stern look.

It’s a budding rivalry as the two teams prepare to play each other in the AFC championship game for the second consecutive year. 

The Bengals have defeated Kansas City the last three times the two teams have met and in seven of the last eight against the Chiefs. 

JuJu Smith-Schuster plays against the Jaguars

Kansas City Chiefs wide receiver JuJu Smith-Schuster (9) and running back Isiah Pacheco (10) celebrate a first down reception in the fourth quarter of an AFC divisional playoff game against the Jacksonville Jaguars Jan. 21, 2023, at GEHA Field at Arrowhead Stadium in Kansas City, Mo.  (Scott Winters/Icon Sportswire via Getty Images)

One member of the Chiefs has a ton of experience playing the Bengals, with wide receiver JuJu Smith-Schuster squaring off against Cincinnati nine times in his career as a former member of the Pittsburgh Steelers. 

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"I’m sure a lot of guys are aware of the comments that they’re making," Smith-Schuster said, according to USA Today. "I’ve been playing against this team since I’ve been the in NFL, so it was nothing new to me. 

"The Bengals, they’ve always been the rah-rah team. And you know, they back it up. And so they’ve been doing that this whole season. So it’s just more so for us, for me, to go out there and just play, just play ball and have fun. And just talking with my shoulder pads and helmet."

JuJu Smith-Schuster before a game against the Jaguars

JuJu Smith-Schuster of the Kansas City Chiefs runs onto the field during introductions against the Jacksonville Jaguars at GEHA Field at Arrowhead Stadium Jan. 21, 2023, in Kansas City, Mo.  (Cooper Neill/Getty Images)

Smith-Schuster spent the first five years of his career with Pittsburgh, where he squared off with Cincinnati twice a year

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"I just think, honestly, they’re just a physical team," said Smith-Schuster. "They just play physical from start to finish, all four quarters. That’s something I saw playing them in Cincinnati, and it felt like a playoff atmosphere game, and that’s kind of what I’m expecting to see here."

In Kansas City’s matchup with the Bengals in Week 13, Smith-Schuster had three catches for 35 yards.