Elizabeth Warren Launches Massachusetts Senate Exploratory Campaign

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Elizabeth Warren, the consumer advocate who helped create the federal Consumer Financial Protection Bureau is reportedly considering a 2012 challenge to Massachusetts Republican Sen. Scott Brown and on Thursday, she launched an exploratory campaign and website. Warren was originally President Obama's pick to be director of the new bureau but her name was withdrawn after it became clear her nomination would likely be held up in the Senate.

The website is titled "Elizabeth Warren for Massachusetts" and it seeks names, email addresses and donations from potential supporters. The site is paid for by the Elizabeth for MA Exploratory Committee.

Warren is a Harvard law professor and was charged with being a watchdog over the distribution of federal TARP funds. Soon after Richard Cordray was named director of the CFPB and Warren left her role as an advisor, talk of a potential Massachusetts Senate run began.