"Megamind" continued to outsmart the box office this weekend, raking in more than $30 million to maintain the top spot in theaters for the second week in a row, according to studio estimates.
But this is not just another superhero movie. As the New York Times puts it, the Will Ferrell film is a "witty 3-D animated deconstruction of superhero movies" -- and Ferrell's Megamind character is "a comic antihero for the age of the geek."
"Up until 'Megamind' the marketplace was virtually devoid of any family films," Hollywood.com analyst Paul Dergarabedian told the Associated Press. "The R-rated films were dominating: You had 'Paranormal Activity 2,' 'Saw 3-D,' 'Jackass 3D.' Then there was a plethora of adult-oriented dramas: 'Secretariat,' 'The Social Network,' 'Hereafter,' all those films."
"Kids love the gimmicky thing," Dergarabedian said.
But "Megamind" is not the first kids movie to reach out to the people who paid for the tickets.
From "Up!" to "WALL-E," what's your favorite kids movie that a grown-up can love too?