A Corcoran realtor has been fired for trying to lure Big Apple home buyers to Florida — by using a photo of a New York Police Department van in flames during the recent George Floyd protests.
“Looking for Change?” South Florida agent Joseph Swedroe asked in an email blast — juxtaposing the engulfed cop vehicle with images of boating and sandy beaches in the Sunshine State, according to The Real Deal.
His email asked potential buyers if they wanted to live in “chaos or comfort,” alluding to violent clashes and looting that rocked the city during mass protests over Floyd’s death, the real estate site said.
Swedroe — a licensed real estate agent since 2010 — insisted there was “nothing offensive” in his blast because “everything in the email was easily available online, or in the newspaper or on TV.”
“It’s no secret that New York has been the scene of riots and vandalism and that South Florida is a much quieter and calmer place,” he said, according to The Real Deal.
“It was just a marketing piece to get attention,” he said.