A phone number printed on boxes of Chad Ochocinco cereal intended to link consumers to a children's charity instead directs callers to an explicit phone sex line.

The number on boxes of "Ochocinco's," a $5 per box honey nut toasted oat cereal marketed by Cincinnati Bengals wide receiver Chad Ochocinco, connects callers to a sultry-sounding woman who describes in explicit detail what $2.99 per minute can bring.

"We can be whatever you want us to be, baby," the woman says.  "After all, it is your fantasy."

The number -- 1-800-HELP-FTC -- was intended to direct callers to the Feed the Children organization, which receives a portion of the proceeds from the limited edition cereal.

The correct number, according to the organization's website, is 1-888-HELP-FTC.

Ochocinco could not be reached for comment early Thursday, but he told WCPO-TV that the erroneous number was a mistake for which he was not responsible.  He said he was confident the Pittsburgh firm behind the cereal, PBL Sports, would rectify the problem.

A woman who answered the phone at PBL Sports early Thursday told FoxNews.com that the company would issue a statement later in the day.