Häagen-Dazs marries booze and ice cream with latest 'collection'
Häagen-Dazs marries booze and ice cream and unveils its new ‘Spirits Collection.’
Just in time for Valentine’s Day, Häagen-Dazs is combining two things the nation’s singles were probably already planning to consume that evening: booze and ice cream.
On Thursday, the brand officially unveiled its new “Spirits Collection,” which includes five “spirit-infused” ice cream flavors including Irish Cream Brownie, Rum Tres Leches, Bourbon Vanilla Bean Truffle, Stout Chocolate Pretzel Crunch and Bourbon Praline Pecan.
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The pints themselves don’t pack much of a boozy punch, however, as each variety contains less than 0.5 percent alcohol. Instead, Häagen-Dazs says the flavors were meant to “pair” with your preferred cocktail.
“The Spirits Collection was expertly crafted to offer new, extraordinary ways to indulge,” explained Häagen-Dazs brand manager Rachel Jaiven in a press release. “Each flavor is perfect to pair with your favorite cocktail, elevate a boozy float or simply enjoy on its own.”
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In addition to the five ice cream flavors, the Spirits Collection also includes one non-dairy dessert — Amaretto Black Cherry Almond Toffee — and a “new cookie square” item made from chocolate chip cookies topped with “Irish Cream-infused ice cream” and dipped in dark chocolate.
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The Spirits Collection is currently rolling out nationwide, and will be widely available at supermarkets by April, Häagen-Dazs says. The ice cream flavors will also be available at Häagen-Dazs Shops at the beginning of March (in cup and cone form).
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