SOCHI SCENE: Sochi Digital Olympics

A look at some numbers compiled by the IOC that illustrate the digital engagement of fans at the Sochi Olympics:

— 17 million: Mentions of the Sochi Games on VKontakte — the Russian equivalent to Facebook — during the first week of competition.

— 2.7 million: Fans of the IOC's Olympic page on VKontakte, which makes it the most popular official community page in the world among Russian-speaking fans.

— 2 million: Number of fans the IOC added on its Facebook page as the Sochi Games approached, with 1 million added in the first seven days of competition.

— 849,752 : Number of new followers the IOC has added on its Sina Weibo account, the Chinese equivalent to Twitter, since the start of the games.

— 100,000: Number of new followers of the IOC's Twitter account since the start of the games.

— 40,000: Updates from Olympic athletes on the Olympic Athletes' Hub ( ), a digital gathering player were 1,500 Sochi athletes and 6,000 from past games can post photos and comments to interact with fans.

— 10,000: Number of tweets per minute sent out at the height of the opening ceremony at Fisht Olympic Stadium that commented on the festivities.

— By Jon Krawczynski —


Associated Press reporters are filing dispatches about happenings in and around Sochi during the 2014 Winter Games. Follow AP journalists covering the Olympics on Twitter: