More and more activewear companies are incorporating reflective details on their workout clothing and accessories. While it may look cool when light hits the apparel, the ultimate goal of reflective details is to increase your nighttime safety by making you more visible to drivers. Now, car brands are jumping on the reflective bandwagon. Because if fitness companies are making things safer for nighttime bikers, why shouldn’t other companies follow suit? So that’s exactly what Volvo has done with the introduction of its LifePaint.
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Launched last week in the UK, the reflective spray can easily be applied to bikes, helmets, dog collars, shoes, clothes—basically, anything you might need or use while exercising at night. What makes it particularly appealing is that the aerosol is transparent in normal light, but whenever a car headlight comes within distance of anything the spray has been put on, the highly reflective quality of LifePaint is activated, turning you and your gear into a living, moving glowstick. (See it in action below.) We’re told it’s easy to wash off, too.
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The spray specifically targets cyclist safety—a must, given that the number of cyclists involved in car-related accidents has increased in the past few years. And for change to happen, drivers and bikers need to work to increase their efforts. With LifePaint, Volvo isn’t placing the burden on just bikers—drivers will be responsible, too. “We’ve developed technology in our vehicles to identify pedestrians and cyclists and automatically brake to avoid collisions,” Jim Nichols, the Technology and Product Communications Manager for Volvo Cars of North America, tells SELF. Think of it as a win-win: if cyclists can become more visible on the road, then drivers can respond to a situation more quickly—and hopefully avoid these scenarios entirely.
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Whether you’re commuting via two wheels or taking your bike on a weekend trip, you want to know that you’re taking the best precautions for a safer, more enjoyable ride. The chance to do that without filling your entire workout wardrobe with neon pieces? Seriously sweet. (Not that we don’t love a little neon!)
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