As expected, Apple killed off iTunes. However, it was the introduction of a new operating system that may have stolen the show.
The tech giant made some big and unexpected announcements that will shape the company's future, including the introduction of the new developer-focused Mac Pro at the conference. "Your dreams and your passion and dedication to fulfill those dreams show up in the apps you create," CEO Tim Cook said kicking off the event. "You make the world a better place."
Jumping right into the announcements, Cook showed off updates to tvOS, the operating system that runs Apple TV. It will get multi-user support, letting everyone in the home get personalized recommendations, Cook said. Additionally, it will also gain support for the Xbox One S and PlayStation 4 Dual Shock controllers, song lyrics for Apple Music and new screen savers.
All of the operating systems will be available for public download in the fall, the company said.
Cook handed off the keynote to Kevin Lynch, who showed off the new updates coming to watchOS, Apple's OS for its Apple Watch. In addition to Apple Watch getting support for new watch faces, the watch faces will get support for new complications, what Apple calls tasks.
The biggest update coming to the Apple Watch is that apps will now be able to run independently, "no longer requiring a companion iPhone app," Lynch said. Users will be able to download apps directly on the Watch straight from the App Store.
Apple is placing an increased focus on users health and fitness, with the Apple Watch a key for Apple. Activity trends are part of the new watchOS, letting users see activity over various time periods to see if they're trending up or down.
Dr. Sumbul Desai, the former executive director of Stanford Medicine's center for digital health, whom Apple hired in 2017, also showed off a new noise app to let people see how loud the sound is that is coming out of their device.
Menstrual cycling tracking is also getting built into the Apple Watch and Health app on iOS devices, Dr. Desai said. She said it's a "simple, discreet way" to track the cycle and log fertility and get a fertility window notification. Given that a person's health data is extremely private, Lynch said that the data would be stored on the person's device or encrypted in iCloud.
Lynch also introduced new Apple Watch bands, including a new "Pride Edition" band.
Apple iOS 12 has been installed on more devices than any device ever, at 85 percent of all iOS devices and it has a 97 percent customer satisfaction rating, Cook said, before paving the way for Apple's newest mobile operating system, iOS 13.
As part of the new iOS 13, apps will be smaller, allowing for faster download and launch times. Craig Federighi said the apps will be up to 50 percent smaller, updates will be 60 percent smaller and launch times will be twice as fast.
"We are bringing Dark Mode to iOS," Federighi stated during the keynote, allowing apps such as News, Notes, Messages and others to live in the dark and potentially aid battery life.
Typing and unlocking your iPhone will be faster with iOS 13 as well. Face ID is 30 percent faster and iOS 13 will have native swipe typing, a feature that has been available on Android for some time. There are also third-party swipe keyboards iPhone users can download.
One of Apple's most used apps, Reminders, got a complete makeover. Users can type and the app will try to guess when it should remind you.
Privacy is also a major component of iOS 13, Federighi said. As part of the new iOS, Apple introduced a "Sign in with Apple" feature to let people bypass signing into apps with social networking accounts, a major shot at both Facebook and Google.
It uses Face ID and starts a new account "without revealing any personal information." If an app requires an email address, users can choose to hide their email and the company will create a random address that forwards to a users' main email.
Federighi also said that Apple would be "shutting the door" on apps that use Wi-Fi or Bluetooth to "infer" someone's location.
The Cupertino, Calif.-based company also showed off a new update to its Apple Maps app, which will see the entire U.S. get new maps by the end of the year, with new features such as favorites and a new 3-D view to look around, unsurprisingly known as LookAround. Other "select" countries will get new maps starting in 2020.
Messages and Photos also received major updates as part of iOS 13. Messages will now get avatars so people can see who they are getting texts from, allowing with new updates to the Memoji avatars.
Users will now be able to rotate a video, just as they have done with photos, as part of the new iOS. There are also new ways to browse photos, using machine learning to get rid of duplicates and a new Months view to organize pictures by event and month. For instance, if someone attends an event annually, such as a birthday, all of those photos would be grouped together.
Sticking with the privacy theme, Apple unveiled an update for HomeKit, its framework to control smart home devices, known as "HomeKit Secure Video." This will analyze video from cloud solutions, with the analysis done locally, encrypted and then stored to iCloud to 10 days, where it won't count towards iCloud storage, Federighi said. It will work with routers from Linksys, Eero, Spectrum and others.
Updates were also shown off for AirPods, HomePod, CarPlay and Siri. With AirPods, Siri is now able to read incoming messages and audio can be shared to another phone so someone can listen to what you're listening to, if you choose.
HomePod is now personalized to each person in a household and iPhones are now able to hand off the audio to a HomePod if they are within range.
CarPlay, which is on 90 percent of all cars sold in the U.S. and 75 percent globally, will get an update to see more information, including a redesigned music app, an updated Siri that works with Pandora, Waze and other features.
Apple finally gave the iPad its own operating system, known as iPad OS, as the tablet has evolved over the years to be something more than just a larger iPhone.
It will get new features such as the ability to have two Microsoft Word documents side-by-side, native SMB file sharing, USB drive file sharing, better Apple Pencil latency and a host of other features designed as for both casual and power users alike.
Apple introduced the new Mac Pro, a new powerful computer that has an all-new, 28-core Intel Xeon processor. It also has 8 internal PCI slots, with four of them being double-wide, three single-wide and an IO card from Apple. It also has several USB ports and two 10-gigabyte Ethernet ports.
The new Mac Pro, available this fall and starting at $5,999, will also get support for a new AMD graphics card, the Radeon Pro Vega II, to aid with video editing and creation.
Apple also showed off a new, 6K, 32-inch retina display called Pro Display XDR. The display, which costs $4,999, is 40 percent larger than the iMac 5k display, will have 20 million pixels and has a 1,000,000:1 contrast ratio. The new display mounts will cost an addition $999 for the regular stand and $199 for the Vesa mount, respectively.
Apple's new macOS, codenamed Catalina, finally kills iTunes after 18 years. Users can get access to more than 50 million songs from Apple Music right from the Apple Music app on their Macs. For those who sync via iTunes, they will still be able to, using a sidebar in the finder box.
The Podcast app will use machine learning to index podcast content to make it easier to search for what you're looking for.
The Apple TV app will host all of the TV shows and movies that you've purchased and downloaded already, along with containing support for 4K HDR playback with HDR 10 and Dolby Vision and Dolby Atmos.
The new macOS Catalina will also combine the Find My Friends and Find my iPhone apps into an app called Find My, which will also be able to find offline devices using a secure Bluetooth beacon and make the Mac useless if it is stolen.
It will also get support to use an iPad as a second display, as well as letting those who are physically disabled use their voice to control both macOS and iOS with their voice. And in perhaps a sign of what's come for the company's future, Apple announced Project Catalyst, which will let apps that have been created for the iPad come to the Mac.