Texans star J.J. Watt gets sweet new concept logo

Houston Texans defensive end J.J. Watt clearly knows how to market himself. His social media exploits on Twitter and Instagram generate constant buzz and he's parlayed his celebrity into a series of endorsements, most recently with Texas-based Reliant Energy in which he tries his hand at curling and synchronized swimming.

But if the NFL's Defensive Player of the Year is to take his brand to the next level, he'll need to come up with his own logo. Luckily for Watt, the folks at NFL Memes have designed one for him.

The minimalist logo incorporates Watt's No. 99 with the initials "J.J."

You can find the full list of players' logos here.

(h/t NFL Memes)