Just as lingerie turns on human males, tiny jackets do the same for male rats, a new study finds.

In an unusual study, researchers allowed virgin male rats to have sex with females wearing special rodent "jackets." Later, when scientists gave the males a chance to mate again, the animals preferred to mate with jacket-wearing female rats rather than with unclad ones.

The findings suggest that male animals can learn to associate the sight and feel of clothing with sex. [51 Sultry Facts About Sex]

In other words, male rats learn that "each time my partner wears lingerie [a jacket], I'm going to have sex," said study co-author Gonzalo R. Quintana Zunino, a psychologist working in the lab of psychologist Jim Pfausat Concordia University in Montreal.

In previous studies, Zunino, Pfaus, and their colleagues trained rats to associate a particular odor (almond) with having sex, and male rats preferentially mated with females bearing that scent.

This time, the researchers wanted to know whether rats could learn to associate sex with other contextual cues, such as texture. In one experiment, a dozen virgin male rats were allowed to mate with females wearing jackets. Then, the males were put in a chamber with two sexually receptive female rats, one wearing a jacket and one "au naturel."

In general, when rats do the deed, the male approaches the female from behind and grabs hold of her on both sides, which excites her, Zunino told Live Science. If a human experimenter grabs the female in this way, she does a little wiggling dance, he said. If the female is wearing a jacket, the male will feel it with his whiskers while they are mating.

The trained male rats chose to mate with the jacket-clad females more often than with the unjacketed females, the researchers found. In addition, the males made more mounting attempts and ejaculated more quickly with the jacketed females.

In a second experiment, the researchers exposed virgin male rats first to jacketed females that were sexually receptive, then to unjacketed females that were not sexually receptive. Then they put the rats in a chamber similar to the first experiment, with one female wearing a jacket and one not wearing a jacket.

Again, the trained males preferred to mate with the jacketed females, mounted them more often and ejaculated more quickly, compared to with the unjacketed females.

Zunino and his colleagues also wanted to know how the jacket experience affected activity in the rats' brains. Right after the male rats mated with the jacketed females, the researchers sacrificed the animals and injected a dye into their brains that shows the activity of a gene called c-fos, which is a measure of neural activation. Specifically, they looked at c-fos activity in the pleasure centers of the rats' brains, including regions called the ventral tegmental area and the nucleus accumbens.

Males that mated with jacket-wearing females showed more c-fos activity in these brain areas than did males who mated with jacketless females, preliminary results showed.

Taken together, the researchers experiments reveal that rats can learn to associate sex with a variety of contextual cues, including the texture of clothing. While rats are quite different from humans, lingerie may have a similar effect on human males, Zunino said.

The findings were presented Nov. 17 at the 44th annual meeting of the Society for Neuroscience in Washington, D.C.

Copyright 2014 LiveScience, a TechMediaNetwork company. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.