Aug 2, 2013: A television screen shows the CBS channel with an announcement by Time Warner Cable in Los Angeles. (AP)
Time Warner Cable CEO Glenn Britt has offered to end a four-day blackout of CBS stations, saying the cable operator would allow CBS to sell its stations' signal "a la carte" to consumers instead of being packaged with other channels.
In a letter released to the media, Britt says that rather than debating the point, the method would "allow customers to decide for themselves how much value they ascribe to CBS programming."
CBS signals have been blacked out to some 3 million Time Warner Cable subscribers in New York, Los Angeles and Dallas in a dispute over how much the cable operator has to pay for CBS programming.
A representative of CBS did not immediately respond to a request for comment.
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