An show attendee plays the game 'De Blob' in the showroom of video game publisher THQ Inc. at the E3 Media and Business Summit, Tuesday, July 15, 2008, in Los Angeles. With 'De Blob,' designed by a group of college students, THQ Inc. wants to offer a game that 'succeeds in a mix of accessibility and challenge' and attract both a casual and core gamer audience, said Brad Carraway, vice president of global brand management.