The Kaepernick Icon Jersey – a black design with white lettering – resembles the ‘#ImWithKap’ jerseys that quickly sold out last fall. The jersey sells for $150.
“We believe Colin Kaepernick is one of the most inspirational athletes of this generation, who has leveraged the power of sport to help move the world forward,” Nike spokeswoman Sandra Carreon-John told USA Today, adding that the jersey "marks Nike’s continued product collaboration with Colin.”
Kaepernick tweeted about the jersey Wednesday, saying: "For those true to themselves on and off the field. Proudly, unapologetically and against all odds. This is only the beginning. #TrueTo7."
Kaepernick sparked praise and criticism after becoming the first NFL player to kneel during the National Anthem with the intention of bringing attention to police brutality, racial discrimination and social justice. In 2017, he filed a grievance against the league, claiming he was effectively blackballed from playing. He has been a free agent since.
Nike made Kaepernick the center of its "Just Do It" campaign last year, prompting some to boycott the shoe brand and burn their Kaepernick jerseys. The marketing campaign worked. Immediately after it was launched, Nike saw an increase in sales in the wake of the ad.