After reports surfaced that Beyoncé walked out of a meeting with Reebok over a supposed lack of diversity, the sneaker brand spoked out and vehemently denied the allegations.
While it's not clear where the Reebok rumors originated, the tall tale was perpetuated on ESPN's "The Jump."
ESPN reporter Nick DePaula said on the show that diversity was incredible important to Queen Bey, quipping, "I had heard a great story about how throughout this process over the last year or two, she'd discussed with Under Armour, with Reebok as well, Jordan at one point was interested in being partnered with her."
He continued, "She had a meeting at Reebok and they had a whole presentation of everything, potential products, how this could all look, and she kind of took a step back and said, 'Is the team that would be working on my product?' And somebody said yes, and she said, 'Nobody in this room reflects my background, my skin color and where I'm from and what I want to do.' And she kind of took a step back and left, and they did not come to terms."
Reebok slammed the report this weekend.
"The report that Beyoncé walked out of a meeting with Reebok due to lack of diversity is categorically false," the athletic brand told TMZ in a statement. "Our discussions with Beyoncé and her team continued for several months after our initial meeting. We are disappointed that false information is being reported as fact."
Last week, it was revealed that the 37-year-old Grammy winner will relaunch her Ivy Park line with Adidas, saying in a statement, “This is the partnership of a lifetime for me. Adidas has had tremendous success in pushing creative boundaries. We share a philosophy that puts creativity, growth and social responsibility at the forefront of business. I look forward to re-launching and expanding Ivy Park on a truly global scale with a proven, dynamic leader.”