Customers freak out during 'Rings' prank

Some unsuspecting customers at an electronics store were scared silly when Paramount Pictures set up a prank inside the store.

The character Samara from “The Ring” climbed out of one of the display television, leading to screams, cursing and in some cases the customers running right out of the store.

The prank was set up by Paramount to promote the upcoming “Rings," which hits theaters on Feb. 3.